The ZooMoo App is available for download from popular App stores. It is designed to work alongside the ZooMoo channel to extend and reinforce children's learning about, and love for, the animal world. It does this by providing children with ZooMoo Island - an animal sanctuary where they can interact with and look after up to 150 animals.
The app works as a stand alone experience, where children can feed and look after animals, pose them for photos, watch video clips and learn each animals name and how common or rare they are. Experimentation and fun is encouraged so that children can learn at their own pace, and in their own way. After the initial app download, no Internet connection is required. The App is also totally free with no in-app purchases or advertising.
Combine the TV channel and the App together though, and really interesting things start to happen! The App's "sync" function is triggered when it comes within earshot of television broadcasts of the ZooMoo Channel. The App is activated by an acoustic watermark that is inaudible to our ears but is easily detected by the microphones included in smart phones and tablets. The App recognises ZooMoo shows and unlocks additional content relevant to the shows.
For example, programme Block 1 is broadcast on the ZooMoo Channel from 8-9am on Monday. If the App is running while the show is on, a child may be able to collect an Elephant and other animals in the App. Effectively the TV is "feeding" new content to the App. When the same programming (Block 1) is repeated again, the App will know automatically not to deliver a second elephant to the child when she is watching and instead the child will collect something different, perhaps food to feed her elephant.
On the advice of ZooMoo’s educational advisors, the App avoids expecting children to interact with the App and the Channel at the same time. Young children simply don't have the "bandwidth" to be able to switch between two tasks. Instead, the channel introduces new ideas and animals, and the app provides reinforcement and additional content that a child can work through at their own pace.
In this way, the ZooMoo Channel and App work together to provide the best possible learning and entertainment environment for children. The repetition of programme blocks on the ZooMoo Channel allows children to become familiar with the animals and environments they are seeing on the Channel. This familiarity promotes children’s curiosity and interest in the Channel subject matter. The App feeds this curiosity and interest by giving children an ever-changing environment in which to interact with the animals they’ve seen on their television screen.
The "Parents Area" in the app holds information about every animal that has been collected. Parents can learn more about what animals their children are interacting with most.
Busy families cannot always keep an eye on what their children are watching and in turn are unable to comment relevantly with their children about what their children have been watching. The ZooMoo app bridges this gap by making information from the television shows accessible in the parent area. Find out fun facts about all collected animals, find out how often each animal is played with and see when each animal has been unlocked.
© ZooMoo Networks Pte Ltd 2015